How Spintax Works?
Spintax (short for “spinning syntax”) is a technique used in email campaigns to create multiple variations of text from a single template. This helps avoid email duplication, reduce spam flags, and personalize emails effectively. Below is a step-by-step guide on how Spintax works and how to implement it in an email campaign:
Step 1: Understand Spintax Syntax
Basic Structure:
Spintax uses curly braces `[[...]]` and pipes `|` to define variations.
Example: `[[Hello|Hi|Hey]]` will generate one of the three greetings: “Hello,” “Hi,” or “Hey.”
Nested Spintax:
Spintax can include nested options for even greater variety.
Example: `[[Welcome {to our|to the}|Hello from our]] team!` can generate multiple variations like “Welcome to our team!”, “Welcome to the team!”, or “Hello from our team!”
Step 2: Write the Email Template Using Spintax
Define placeholders for parts of the email that will vary. Below is an example template:
{Hello|Hi|Greetings} {John|Jane}
We noticed you’re interested in {our product|what we offer}. {Here’s a quick overview|Let us give you an idea of what we do}.
{Best regards|Cheers|Thanks}
{The Team|Your Friends at Company|[Your Name]}